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Online Performance Marketing Course (Ads, SMM & More)

Become an online ads specialist or expert in 60 days of live and rigorous training. This all-rounder online advertising course combines the Social Media Marketing Course, online Google Ads Course, Quora Marketing Course, and Third-Party Ads Training.

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Whether you are searching for the best Google Ads Course, Facebook Ads Course, Instagram Marketing Course, Quora Ads Course, MX Player Ads Course, or any other, WsCube Tech has got you covered.

In this online advertising course, you will become a master at running effective ad campaigns across all types of digital platforms.

Google Ads and social media ads on Facebook and Instagram are the most popular nowadays. Startups, small and medium businesses (SMBs), large enterprises, as well as brands across all industries need skilled ads specialists.

Moreover, there are specialists for specific platforms, but an impactful ads strategy covers multiple platforms like MX Player and Hotstar. By learning these skills with us, you will be on your way to becoming an all-rounder in online advertising.

This online advertising course will help you not only find high-paying full-time jobs, but also land freelancing opportunities from national and international clients.

Whether you are searching for the best Google Ads Course, Facebook Ads Course, Instagram Marketing Course, Quora Ads Course, MX Player Ads Course, or any other, WsCube Tech has got you covered.

In this online advertising course, you will become a master at running effective ad campaigns across all types of digital

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Industry-vetted curriculum

- With a project-based approach, this program is curated with hours of research and collaboration from hiring managers from top tech & product-based companies under the data analytics domain.

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Cohort-Based Learning

Immerse yourself in a collaborative, cohort-based learning environment, prioritizing hands-on problem-solving abilities. Enhance your skills within a community that flourishes through shared growth.

  • Participate in projects and discussions that tackle real-world challenges, boosting your problem-solving skills with collaborative insights.
  • Take advantage of a strong support network where peers inspire each other, fostering a spirit of growth and shared achievements.
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Guided by the Geeks

Thrive under the mentorship of seasoned industry mentors who impart their vast knowledge and insights. Each session is crafted to help you navigate the complexities, boosting your confidence as you master the craft. Incorporate advanced techniques and strategies from industry gurus keen to share their hidden formulas for excellence.

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LearnLive Classesellips-iconSelf-Paced

Upskill yourself by gaining insights from leading professionals' vast experience.

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Practice

Sharpen your skills by learning through course assignments, live projects, and regular assessments and quizzes.

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Ask

Resolve your queries from industry experts with our dedicated 1:1 doubt-clearing sessions.

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Build

Craft a diverse portfolio and appealing resume, and optimize LinkedIn to showcase your performance marketing skills.

Milestone 1 - Duration: 2 weeks

Gain clarity on performance marketing fundamentals, cost models, KPIs, and how it differs from branding. Master audience profiling, buyer journeys, and psychographics across B2B/B2C. Explore how AI enhances ad targeting, audience creation, and campaign planning.

Week 1

Performance Marketing Fundamentals & AI Foundations

  • What is Performance Marketing?
  • Branding vs Performance
  • Performance marketing funnel (TOFU, MOFU, BOFU)
  • Where performance fits in the full marketing ecosystem
  • CPC, CPM, CTR, CPA, ROAS
  • Cost Models (CPC, CPM, CPV, CPL)
  • Industry benchmarks and campaign objectives
  • Intro to KPI tracking & dashboard metrics
  • Overview of how AI is transforming paid media
  • Using ChatGPT for ad copy, targeting logic, audience prompts
  • AI for creative generation and media planning (e.g., AdCreative.ai, Smartly.io)
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Week 2

Audience Research & Strategy

  • What is a buyer persona?
  • Key audience variables: Demographic, Geographic, Psychographic
  • How B2B vs B2C audience profiling differs
  • AIDA framework & user intent mapping
  • Journey mapping for different industries
  • Multi-touch point decision journeys
  • Metaโ€™s Audience Builder & Googleโ€™s AI audience signals
  • AI for predictive intent and lookalike generation
  • Tools for persona + psychographic modeling
Project

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Milestone 2 - Duration: 3 weeks

Dive deep into Meta Ads Manager and master campaign structures, ad placements, and conversion-focused strategies. Learn Pixel setup, Conversion API, lead generation, and how to use AI tools for ad creatives and testing. Build custom and lookalike audiences, set budgets smartly, and align Meta objectives with real business goals.

Week 3

Meta (Facebook & Instagram) Ads

  • Introduction to Meta Ads
  • Mastering Campaign Objectives
  • Crafting a Compelling Brand Facebook Page
  • Facebook Boosting & Its Hidden Features
  • Differnce B/T Boosting and Ads Manager
  • Meta Ads Manager & Ads Library
  • Facebook Business Manager and Ads Manager: Setup and Uses
  • Understand the Core Campaign Structure: Ad Campaigns, Ad Sets & Creative Magic
  • Facebook Ad Objectives That Align With Business Goals
  • Smart Budgeting & Strategic Ad Scheduling for Maximum Impact
  • Advanced Audience Targeting: Nail Location, Demographics & Detailed Interests
Project

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Week 4

Ads Mockups - Pixel Integration

  • Mastering Ad Placement Types for Maximum Visibility
  • Design Stunning Ad Mockups with AI to Boost Engagement
  • Advantage Campaign Optimization for Scalable Growth
  • Performance with A/B Testing & Dynamic Creative Variations
  • Engagement objective and their types with Conversion location
  • Lead Generation Ad and how to create an Instant Form to generate an enquiry
  • How to generate a lead with auto chat setup
  • Facebook Pixel Setup and Manual Installation
  • Pixel Integration via GTM and Plugins
  • Button Tracking
Project

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Week 5

Advanced Pixel, Custom Audience & Lookalike Strategies

  • Pixel Integration through Partner Integration
  • Conversion API setup with stape.io
  • Concept of Custom Audiences and its Types
  • How to use in ads of custom audience
  • Pros & Cons of custom audience
  • How to create a lookalike Audience and its use
  • Work of Custom conversion audience
  • Pros & Cons of Lookalike and Custom Conversion Audiences
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Milestone 3 - Duration: 2 weeks

Learn to build, run, and optimize e-commerce catalogue campaigns with advanced ad formats and automation tools. Set up full-funnel D2C campaigns on Meta, and track results with live optimization techniques and reporting templates. Explore LinkedIn and X (Twitter) ads -understand campaign structures, targeting, and platform-specific best practices.

Week 6

Ecommerce Ads

  • Concept of catalogue & its Types
  • How to make an E-commerce Catalogue, with different method
  • Collection Ads vs Instant Experience
  • Campaign analysis and live optimization using different metrix
  • Rule Automation, Creative Automation Platforms
  • Execute an end to end campaign on Meta and Reporting Templates
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Week 7

Additional Channels & Techniques - Instagram, X (Twitter) Ads and Linkedin Ads

  • Instagram Professional Account Setup and Boosting Features
  • LinkedIn ads -Linkedin Adโ€™s & its Types, Campaign Objective, target Audience, Ad format, Budget & schedule, Review and launch
  • X(Twitter) Ads & its different types of campaigns
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Milestone 4 - Duration: 3 weeks

Master Google Ads campaign types - Search, Display, YouTube, and Performance Max with hands-on setup and optimization strategies. Use AI tools for ad copy, explore bidding, targeting, and storytelling ads across networks. Track conversions accurately using GTM, GA4, and Audience Manager for advanced performance analysis.

Week 8

Google Ads - Search ads

  • Introduction to Google Ads and account creation
  • Google Ads Objective and its types of Campaign
  • Setup GMB and Smart Campaign
  • Search Ad - Bid Strategies
  • Location Targeting
  • Audience segment
  • Importance of Keywords in Search Ads
  • Tools for Keyword Research
  • Keywords Match Type
Project

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Week 9

Display and Youtube Advertising

  • Search ad copy using multiple AI tools
  • Types of Ad extension using in search ads
  • Setup Display Campaigns will all features
  • YT channel with Google Ads account and Video View Campaign
  • Video Ads Network, Related Video, and Frequency Cappin
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Week 10

Advanced Conversion Tracking

  • YouTube Ads Bid Strategies and Ad Schedule Settings
  • Creating Video Ad Sequences and Storytelling Ads
  • Conversion Integration with GTM, Connect GA4 with Google Ads account, Audience Manager (Website,GA4,Youtube,Customer list)
  • Performance Max Campaign
  • Demand Campaign Setu
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Milestone 5 - Duration: 2 week

Learn to plan cross-platform campaigns with smart budget allocation, KPIs, and audience segmentation strategies. Master the foundations of Conversion Rate Optimization (CRO), including A/B testing, behavioural analytics, and personalization. Explore landing page design, automation tools, and GA4-based reporting to scale performance and boost ROI.

Week 11

Media Planning & Buying

  • Understanding Audience Segmentation, Cross-Platform Media Strategies
  • Budget Allocation & Optimization, Data-Driven Media Planning
  • Performance Metrics & KPIs,Emerging Trends in Media
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Week 12

"CRO (Conversion Rate Optimization), Marketing Automation

  • Foundations of CRO, A/B Testing and Experimentation, Behavioral Analytics, Marketing attribution models
  • Personalization Strategies, Advanced CRO Techniques, Analytics & Reporting with GA4, CRO Audit Report
  • Landing Page Design Optimisation, Integrating Marketing Automation,Scaling with Marketing Automation
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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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Portfolio Building

Develop & refine a professional portfolio to demonstrate skills & projects.

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Pitch Perfect

Improve verbal
communication and
presentation skills.

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Job Ready

Climb the ladder that leads you to your dream job.

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Resume Revamp

Upgrade and polish resumes to make them stand out to potential employers.

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LinkedIn Optimization

Optimize LinkedIn profiles to improve visibility and networking opportunities.

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

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Stand Out in Job Market

Fortify Your Profile to Increase Credibility

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Your Passport to Career Growth

Access Well-Paying Performance Marketer positions

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Industry-Recognized Certificate

Earn a certificate valued by top companies.

Our learners work at top companies

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    17th Jan, 25

    Total Program Fee:

    โ‚น35,000/-

    โ‚น24,999/-

    • Live instruction from Industry Veterans
    • Official certification in Human Resources
    • Vibrant community just like a College Campus
    • Hand-on curriculum with Real-Life Projects
Mentore

Kushagra Bhatia

Founder

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Mentore

Himanshu Tiwari

Sr. Digital Marketing Mentor

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Mentore

Mukul Shokeen

Digital Marketing Trainer

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Mentore

Pawan Kumar

Sr. Digital Marketing Trainer

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Mentore

Neetiraj Singh

Digital Marketing Trainer

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Secure your spot quickly, seats are filling fast! Donโ€™t miss outโ€”enroll now and take the first step towards transforming your career!

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See what learners are saying

Hear From Our Alumni

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Lokesh pal

Online Marketing Associate at Mitra Infotech - India

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๐Ÿš€ Excited to Share a New Milestone! ๐ŸŽฏ Iโ€™ve successfully completed the Performance Marketing course from WsCube Tech! ๐Ÿ™Œ This journey has been incredibly insightfulโ€”I've gained hands-on experience in campaign strategy, paid ads (Google, Meta & more), conversion optimization, and data-driven decision-making. Big thanks to the amazing team at WsCube Tech for designing such a comprehensive and practical course! Iโ€™m now even more equipped to create high-performing digital campaigns and drive measurable growth. Ready to bring this energy into new projects and collaborations!

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Bulbul kanwar

Search Engine Optimization Executive @infinitive host technology pvt ltd | WordPress | SMM | Meta Ads | Google Ads | Analytics |

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โœจCompleted Assignment 16โœจ Just finished crafting a Meta ad campaign from scratch for a global immigration consultancy โ€” and what an insightful experience itโ€™s been! ๐ŸŒ๐Ÿ’ผ The goal was clear: generate high-quality leads from Indian professionals looking to move to Canada, Australia, and the UK. I focused on Meta Lead Forms to capture interest right within the ad and built a strategy targeting working professionals aged 25โ€“45 from fields like IT, healthcare, and engineering.

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You will learn how ads work on different platforms and the right way to run Google ads, Facebook ads, Instagram ads, Quora ads, Hotstar ads, MX Player ads, and more.
Yes. PPC Ads course is also a part of this comprehensive training.
Yes. Facebook Ads are also a part of the curriculum.
The course duration is 2.5 months.
Yes. We help you in getting jobs at companies offering good packages.
You will get access to the class recordings that you can easily watch in case you take any leave. Moreover, if you have doubts in the recorded sessions, you are allowed to engage with the mentor for a quick resolution.
Yes. We are offering two days of demo classes where you can test the quality of training, ask your doubts, and finally make a decision.
Yes. You will get the certificate after the training is done.
Yes. Hotstar ads course is part of the curriculum.