Become an online ads specialist or expert in 60 days of live and rigorous training. This all-rounder online advertising course combines the Social Media Marketing Course, online Google Ads Course, Quora Marketing Course, and Third-Party Ads Training.
Whether you are searching for the best Google Ads Course, Facebook Ads Course, Instagram Marketing Course, Quora Ads Course, MX Player Ads Course, or any other, WsCube Tech has got you covered.
In this online advertising course, you will become a master at running effective ad campaigns across all types of digital platforms.
Google Ads and social media ads on Facebook and Instagram are the most popular nowadays. Startups, small and medium businesses (SMBs), large enterprises, as well as brands across all industries need skilled ads specialists.
Moreover, there are specialists for specific platforms, but an impactful ads strategy covers multiple platforms like MX Player and Hotstar. By learning these skills with us, you will be on your way to becoming an all-rounder in online advertising.
This online advertising course will help you not only find high-paying full-time jobs, but also land freelancing opportunities from national and international clients.
Whether you are searching for the best Google Ads Course, Facebook Ads Course, Instagram Marketing Course, Quora Ads Course, MX Player Ads Course, or any other, WsCube Tech has got you covered.
In this online advertising course, you will become a master at running effective ad campaigns across all types of digital
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Performance Marketing Course Highlights
Highlighting the Best Course Features.
Industry-vetted curriculum
- With a project-based approach, this program is curated with hours of research and collaboration from hiring managers from top tech & product-based companies under the data analytics domain.
Cohort-Based Learning
Immerse yourself in a collaborative, cohort-based learning environment, prioritizing hands-on problem-solving abilities. Enhance your skills within a community that flourishes through shared growth.
Participate in projects and discussions that tackle real-world challenges, boosting your problem-solving skills with collaborative insights.
Take advantage of a strong support network where peers inspire each other, fostering a spirit of growth and shared achievements.
Guided by the Geeks
Thrive under the mentorship of seasoned industry mentors who impart their vast knowledge and insights. Each session is crafted to help you navigate the complexities, boosting your confidence as you master the craft. Incorporate advanced techniques and strategies from industry gurus keen to share their hidden formulas for excellence.
How Does This Performance Marketing Course Work?
LearnLive ClassesSelf-Paced
Upskill yourself by gaining insights from leading professionals' vast experience.
Practice
Sharpen your skills by learning through course assignments, live projects, and regular assessments and quizzes.
Ask
Resolve your queries from industry experts with our dedicated 1:1 doubt-clearing sessions.
Build
Craft a diverse portfolio and appealing resume, and optimize LinkedIn to showcase your performance marketing skills.
Performance Marketing Course Syllabus
A detailed overview of the course, including key topics, objectives, and module sequence.
Duration
2 Months
Mode
Online
Live Sessions
45+ hrs
Projects
2+
Placement Support
Milestone 1 - Duration: 2 weeks
Gain clarity on performance marketing fundamentals, cost models, KPIs, and how it differs from branding.
Master audience profiling, buyer journeys, and psychographics across B2B/B2C.
Explore how AI enhances ad targeting, audience creation, and campaign planning.
Week 1
Performance Marketing Fundamentals & AI Foundations
What is Performance Marketing?
Branding vs Performance
Performance marketing funnel (TOFU, MOFU, BOFU)
Where performance fits in the full marketing ecosystem
CPC, CPM, CTR, CPA, ROAS
Cost Models (CPC, CPM, CPV, CPL)
Industry benchmarks and campaign objectives
Intro to KPI tracking & dashboard metrics
Overview of how AI is transforming paid media
Using ChatGPT for ad copy, targeting logic, audience prompts
AI for creative generation and media planning (e.g., AdCreative.ai, Smartly.io)
Metaโs Audience Builder & Googleโs AI audience signals
AI for predictive intent and lookalike generation
Tools for persona + psychographic modeling
Project
Case Study
Milestone 2 - Duration: 3 weeks
Dive deep into Meta Ads Manager and master campaign structures, ad placements, and conversion-focused strategies.
Learn Pixel setup, Conversion API, lead generation, and how to use AI tools for ad creatives and testing.
Build custom and lookalike audiences, set budgets smartly, and align Meta objectives with real business goals.
Week 3
Meta (Facebook & Instagram) Ads
Introduction to Meta Ads
Mastering Campaign Objectives
Crafting a Compelling Brand Facebook Page
Facebook Boosting & Its Hidden Features
Differnce B/T Boosting and Ads Manager
Meta Ads Manager & Ads Library
Facebook Business Manager and Ads Manager: Setup and Uses
Understand the Core Campaign Structure: Ad Campaigns, Ad Sets & Creative Magic
Facebook Ad Objectives That Align With Business Goals
Smart Budgeting & Strategic Ad Scheduling for Maximum Impact
Advanced Audience Targeting: Nail Location, Demographics & Detailed Interests
Project
Week 4
Ads Mockups - Pixel Integration
Mastering Ad Placement Types for Maximum Visibility
Design Stunning Ad Mockups with AI to Boost Engagement
Advantage Campaign Optimization for Scalable Growth
Performance with A/B Testing & Dynamic Creative Variations
Engagement objective and their types with Conversion location
Lead Generation Ad and how to create an Instant Form to generate an enquiry
Pros & Cons of Lookalike and Custom Conversion Audiences
Project
Milestone 3 - Duration: 2 weeks
Learn to build, run, and optimize e-commerce catalogue campaigns with advanced ad formats and automation tools. Set up full-funnel D2C campaigns on Meta, and track results with live optimization techniques and reporting templates. Explore LinkedIn and X (Twitter) ads -understand campaign structures, targeting, and platform-specific best practices.
Week 6
Ecommerce Ads
Concept of catalogue & its Types
How to make an E-commerce Catalogue, with different method
Collection Ads vs Instant Experience
Campaign analysis and live optimization using different metrix
Rule Automation, Creative Automation Platforms
Execute an end to end campaign on Meta and Reporting Templates
Project
Case Study
Week 7
Additional Channels & Techniques - Instagram, X (Twitter) Ads and Linkedin Ads
Instagram Professional Account Setup and Boosting Features
LinkedIn ads -Linkedin Adโs & its Types, Campaign Objective, target Audience, Ad format, Budget & schedule, Review and launch
X(Twitter) Ads & its different types of campaigns
Project
Case Study
Milestone 4 - Duration: 3 weeks
Master Google Ads campaign types - Search, Display, YouTube, and Performance Max with hands-on setup and optimization strategies.
Use AI tools for ad copy, explore bidding, targeting, and storytelling ads across networks.
Track conversions accurately using GTM, GA4, and Audience Manager for advanced performance analysis.
Week 8
Google Ads - Search ads
Introduction to Google Ads and account creation
Google Ads Objective and its types of Campaign
Setup GMB and Smart Campaign
Search Ad - Bid Strategies
Location Targeting
Audience segment
Importance of Keywords in Search Ads
Tools for Keyword Research
Keywords Match Type
Project
Case Study
Week 9
Display and Youtube Advertising
Search ad copy using multiple AI tools
Types of Ad extension using in search ads
Setup Display Campaigns will all features
YT channel with Google Ads account and Video View Campaign
Video Ads Network, Related Video, and Frequency Cappin
Project
Case Study
Week 10
Advanced Conversion Tracking
YouTube Ads Bid Strategies and Ad Schedule Settings
Creating Video Ad Sequences and Storytelling Ads
Conversion Integration with GTM, Connect GA4 with Google Ads account, Audience Manager (Website,GA4,Youtube,Customer list)
Performance Max Campaign
Demand Campaign Setu
Project
Case Study
Milestone 5 - Duration: 2 week
Learn to plan cross-platform campaigns with smart budget allocation, KPIs, and audience segmentation strategies.
Master the foundations of Conversion Rate Optimization (CRO), including A/B testing, behavioural analytics, and personalization.
Explore landing page design, automation tools, and GA4-based reporting to scale performance and boost ROI.
Week 11
Media Planning & Buying
Understanding Audience Segmentation, Cross-Platform Media Strategies
Budget Allocation & Optimization, Data-Driven Media Planning
Performance Metrics & KPIs,Emerging Trends in Media
Landing Page Design Optimisation, Integrating Marketing Automation,Scaling with Marketing Automation
Project
Case Study
Last Mile Prep
Comprehensive Career Support to Help You Shine.
Resume Revamp
Upgrade and polish resumes to make them stand out to potential employers.
LinkedIn Optimization
Optimize LinkedIn profiles to improve visibility and networking opportunities.
Portfolio Building
Develop & refine a professional portfolio to demonstrate skills & projects.
Pitch Perfect
Improve verbal communication and presentation skills.
Job Ready
Climb the ladder that leads you to your dream job.
Pitch Perfect
Improve verbal communication and presentation skills.
Job Ready
Climb the ladder that leads you to your dream job.
Resume Revamp
Upgrade and polish resumes to make them stand out to potential employers.
LinkedIn Optimization
Optimize LinkedIn profiles to improve visibility and networking opportunities.
Portfolio Building
Develop & refine a professional portfolio to demonstrate skills & projects.
Pitch Perfect
Improve verbal communication and presentation skills.
Job Ready
Climb the ladder that leads you to your dream job.
Resume Revamp
Upgrade and polish resumes to make them stand out to potential employers.
LinkedIn Optimization
Optimize LinkedIn profiles to improve visibility and networking opportunities.
Portfolio Building
Develop & refine a professional portfolio to demonstrate skills & projects.
Pitch Perfect
Improve verbal communication and presentation skills.
Job Ready
Climb the ladder that leads you to your dream job.
Be in the spotlight by getting certified!
Industry-Recognized Certificate
Earn a certificate valued by top companies.
Stand Out in Job Market
Fortify Your Profile to Increase Credibility
Your Passport to Career Growth
Access Well-Paying Performance Marketer positions
Your Passport to Career Growth
Access Well-Paying Performance Marketer positions
Industry-Recognized Certificate
Earn a certificate valued by top companies.
Stand Out in Job Market
Fortify Your Profile to Increase Credibility
Your Passport to Career Growth
Access Well-Paying Performance Marketer positions
Industry-Recognized Certificate
Earn a certificate valued by top companies.
Stand Out in Job Market
Fortify Your Profile to Increase Credibility
Your Passport to Career Growth
Access Well-Paying Performance Marketer positions
Our learners work at top companies
Fee structure of this program
Cohort Heading
17th Jan, 25
Total Program Fee:
โน35,000/-
โน24,999/-
Live instruction from Industry Veterans
Official certification in Human Resources
Vibrant community just like a College Campus
Hand-on curriculum with Real-Life Projects
Meet Your Mentors
Learn directly from the experts & industry stalwarts.
Pawan Kumar
Sr. Digital Marketing Trainer
Neetiraj Singh
Digital Marketing Trainer
Deepanshi Yadav
Digital Marketing Trainer
Aman Sharma
Digital Marketing Trainer
Prajjwal Bhatnagar
Digital Marketing Trainer
Kushagra Bhatia
Founder
Himanshu Tiwari
Sr. Digital Marketing Mentor
Mukul Shokeen
Digital Marketing Trainer
Pawan Kumar
Sr. Digital Marketing Trainer
Neetiraj Singh
Digital Marketing Trainer
Deepanshi Yadav
Digital Marketing Trainer
Aman Sharma
Digital Marketing Trainer
Prajjwal Bhatnagar
Digital Marketing Trainer
Kushagra Bhatia
Founder
Himanshu Tiwari
Sr. Digital Marketing Mentor
Mukul Shokeen
Digital Marketing Trainer
Pawan Kumar
Sr. Digital Marketing Trainer
Neetiraj Singh
Digital Marketing Trainer
Deepanshi Yadav
Digital Marketing Trainer
Aman Sharma
Digital Marketing Trainer
Prajjwal Bhatnagar
Digital Marketing Trainer
Still Confused? Want to know more?
Secure your spot quickly, seats are filling fast!
Donโt miss outโenroll now and take the first step towards transforming your career!
WSCUBE TECH GRADUATES HAVE BEEN HIRED BY
See what learners are saying
Hear From Our Alumni
Lokesh pal
Online Marketing Associate at Mitra Infotech - India
๐ Excited to Share a New Milestone! ๐ฏ
Iโve successfully completed the Performance Marketing course from WsCube Tech! ๐
This journey has been incredibly insightfulโI've gained hands-on experience in campaign strategy, paid ads (Google, Meta & more), conversion optimization, and data-driven decision-making.
Big thanks to the amazing team at WsCube Tech for designing such a comprehensive and practical course!
Iโm now even more equipped to create high-performing digital campaigns and drive measurable growth. Ready to bring this energy into new projects and collaborations!
โจCompleted Assignment 16โจ
Just finished crafting a Meta ad campaign from scratch for a global immigration consultancy โ and what an insightful experience itโs been! ๐๐ผ
The goal was clear: generate high-quality leads from Indian professionals looking to move to Canada, Australia, and the UK. I focused on Meta Lead Forms to capture interest right within the ad and built a strategy targeting working professionals aged 25โ45 from fields like IT, healthcare, and engineering.
You will learn how ads work on different platforms and the right way to run Google ads, Facebook ads, Instagram ads, Quora ads, Hotstar ads, MX Player ads, and more.
Yes. PPC Ads course is also a part of this comprehensive training.
Yes. Facebook Ads are also a part of the curriculum.
The course duration is 2.5 months.
Yes. We help you in getting jobs at companies offering good packages.
You will get access to the class recordings that you can easily watch in case you take any leave. Moreover, if you have doubts in the recorded sessions, you are allowed to engage with the mentor for a quick resolution.
Yes. We are offering two days of demo classes where you can test the quality of training, ask your doubts, and finally make a decision.
Yes. You will get the certificate after the training is done.
Yes. Hotstar ads course is part of the curriculum.