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Online Performance Marketing Course (Ads, SMM & More)

Online Performance Marketing Course (Ads, SMM & More)

Become an online ads specialist or expert in 60 days of live and rigorous training. This all-rounder online advertising course combines the Social Media Marketing Course, online Google Ads Course, Quora Marketing Course, and Third-Party Ads Training.

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Whether you are searching for the best Google Ads Course, Facebook Ads Course, Instagram Marketing Course, Quora Ads Course, MX Player Ads Course, or any other, WsCube Tech has got you covered.

In this online advertising course, you will become a master at running effective ad campaigns across all types of digital platforms.

Google Ads and social media ads on Facebook and Instagram are the most popular nowadays. Startups, small and medium businesses (SMBs), large enterprises, as well as brands across all industries need skilled ads specialists.

Moreover, there are specialists for specific platforms, but an impactful ads strategy covers multiple platforms like MX Player and Hotstar. By learning these skills with us, you will be on your way to becoming an all-rounder in online advertising.

This online advertising course will help you not only find high-paying full-time jobs, but also land freelancing opportunities from national and international clients.

Whether you are searching for the best Google Ads Course, Facebook Ads Course, Instagram Marketing Course, Quora Ads Course, MX Player Ads Course, or any other, WsCube Tech has got you covered.

In this online advertising course, you will become a master at running effective ad campaigns across all types of digital

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Industry-vetted curriculum

- With a project-based approach, this program is curated with hours of research and collaboration from hiring managers from top tech & product-based companies under the data analytics domain.

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Cohort-Based Learning

Immerse yourself in a collaborative, cohort-based learning environment, prioritizing hands-on problem-solving abilities. Enhance your skills within a community that flourishes through shared growth.

  • Participate in projects and discussions that tackle real-world challenges, boosting your problem-solving skills with collaborative insights.
  • Take advantage of a strong support network where peers inspire each other, fostering a spirit of growth and shared achievements.
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Guided by the Geeks

Thrive under the mentorship of seasoned industry mentors who impart their vast knowledge and insights. Each session is crafted to help you navigate the complexities, boosting your confidence as you master the craft. Incorporate advanced techniques and strategies from industry gurus keen to share their hidden formulas for excellence.

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LearnLive Classesellips-iconSelf-Paced

Understand paid growth frameworks, ad platforms, funnels, and analytics from industry mentors.

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Practice

Run ads, optimize campaigns, analyze data, and work on performance-driven projects.

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Ask

Get 1:1 mentor support to resolve doubts around ads, tracking, budgets, and scaling.

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Build

Create a portfolio showcasing live campaigns, reports, and optimization strategies.

Milestone 1 - Duration: 3 weeks

Build a solid foundation in AI-powered Meta Ads, smart targeting, and campaign architecture aligned with real business goals. Learn Pixel, CAPI, retargeting, and lead generation automation to create scalable, conversion-driven ad systems.

Week 1

Performance Marketing AI and Meta Ads Introduction

  • Performance Marketing in the AI Era
  • Digital Business & Revenue Fundamentals
  • Customer Psychology & Buyer Intent
  • AI in Performance Advertising
  • Introduction to Meta Advertising
  • Brand Facebook Page Optimization
  • Facebook Boosting Strategy
  • Boosting vs Ads Manager
  • Meta Ads Manager & Ads Library
  • Business Manager Setup & Structure
  • Core Campaign Architecture
Week 2

AI-powered mockup and Lead Generation

  • Aligning Facebook Ad Objectives with Business Goals
  • Smart Budgeting & Strategic Ad Scheduling
  • AI Advantage+ Audience Targeting (Location, Demographics, Interests)
  • Ad Placement Strategy for Maximum Reach
  • AI-Powered Ad Creative Mockups
  • Advantage+ Campaign Optimization for Scalable Growth
  • A/B Testing & Dynamic Creative Strategy
  • Engagement Objectives & Conversion Locations
  • Lead Generation Campaign Strategy
  • AI-Based Instant Form Creation
  • Automated Lead Capture via Chat Setup
Week 3

Pixel and Retargeting Concept

  • Facebook Pixel Setup & Manual Installation
  • Pixel Integration via GTM & CMS Plugins
  • Partner Integration for Pixel Setup
  • Conversion API Setup using Stape.io
  • Button & Event Tracking Implementation
  • Custom Audience Concept & Types
  • Using Custom Audiences in Campaigns
  • Advantages & Limitations of Custom Audiences
  • Lookalike Audience Creation & Application
  • Comparison: Lookalike vs Custom Audiences
  • E-Commerce Catalogue Concept & Types
  • Catalogue Creation Methods for Online Stores
  • Collection Ads vs Instant Experience Format

Project:

Target audience for GROWW for app installation

Define and justify a high-converting audience strategy to maximize quality app installs for GROWW.

Build a Images and Video Mockup for the SNITCH Brand.

Create scroll-stopping visual creatives aligned with SNITCHโ€™s brand identity and performance goals.

Set up Meta Pixel using GTM Method on own website and make a 3 any custom Audience

Implement Meta Pixel via GTM and build strategic custom audiences for retargeting and scaling.

Case Study

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How CRED Scaled Smart with Meta Ads using Precision Targeting to build a perfert audience

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Boatโ€™s Reels-led product launch.

Milestone 2 - Duration: 1 weeks

Master Instagram and LinkedIn Ads with a focus on campaign execution, smart optimization, and AI-powered audience targeting. Learn platform-specific strategies, budgeting, automation rules, and performance analysis to run high-impact, conversion-focused campaigns.

Week 4

Instagram and Linkedin Ads

  • SEO fundamentals & types
  • Search engines & ranking basics
  • SERP structure & evolving features
  • Zero-click searches & AI-driven SERPs
  • AEO, SGE & modern search behavior
  • Keywords, intent & SXO mapping
  • Voice search & entity-based SEO (GEO)
  • AI-driven keyword research
  • Keyword analysis, long-tails & mapping

Project:

High-Ticket AI Tool Promotion Strategy

Develop a full-funnel strategy to generate qualified leads and conversions for a premium AI tool.

Case Study

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How Razorpay Scaled B2B Growth Using LinkedIn Ads

Milestone 3 - Duration: 2 weeks

Master Google Ads across Search, Display, and YouTube with AI-driven bidding, keyword strategy, and high-converting ad copy. Implement advanced conversion tracking, GA4 integration, Performance Max, and Demand Gen campaigns to scale measurable, data-backed growth.

Week 5

Search Ads and Display Campaign

  • Introduction to Google Ads & Account Setup
  • Google Ads Objectives & Campaign Types
  • Search Campaign Bidding Strategies
  • Location & Geo Targeting Strategy
  • Audience Segmentation in Search Campaigns
  • AI-Powered Search Max Features
  • Keyword Strategy & Its Importance in Search Ads
  • Keyword Research Tools & Planning Methods
  • Keyword Match Types & Targeting Control
  • AI-Optimized Search Ad Copywriting
  • Search Ad Extensions & Their Types
  • Display Campaign Setup & Targeting Features
Week 6

Youtube Ads and Conversion Tracking

  • Linking YouTube Channel with Google Ads for Video View Campaigns
  • YouTube Video Ads Networks, Related Videos & Frequency Capping
  • YouTube Ads Bid Strategies & Ad Schedule Controls
  • Video Ad Sequencing & Storytelling Campaigns
  • Conversion Tracking via GTM Integration
  • Connecting GA4 with Google Ads for Smarter Measurement
  • Audience Manager Setup (Website, GA4, YouTube, Customer Lists)
  • Performance Max Setup with AI Search Term Insights
  • Demand Gen Campaign Setup & Launch

Project:

Setup a Search and Display Campaign of ThomasCook

Plan and launch intent-driven Search and awareness-focused Display campaigns for Thomas Cook.

Link YT channel with Google Ads account and set up an ad sequence in a way of storytelling.

Integrate YouTube with Google Ads and design a sequenced video funnel that nurtures viewers toward conversion.

Case Study

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Howt Dominated the Eyewear Market with Google Ads & Smart Keyword Research

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How Mamaearth used YouTube Ads to Scale its D2C Skincare Empire

Milestone 4 - Duration: 2 weeks

Master advanced marketplace advertising across Amazon, Meesho, and native ad platforms with structured campaign setup and optimization strategies. Execute live D2C and B2C campaigns using cross-platform media planning, smart audience segmentation, and scalable growth frameworks.

Week 7

Marketplace Ads and Native Ads

  • Advanced Amazon Advertising Ecosystem
  • Sponsored Ads Strategy (Amazon & Meesho)
  • Marketplace Keyword Research Framework
  • Campaign Structure & Targeting Setup
  • Creative & Listing Optimization Strategy
  • Performance Tracking & Marketplace Reports
  • Realize Ads Platform Overview & Placements
  • Campaign Setup & Dashboard Management
  • Landing Page & Conversion Strategy
  • Optimization, Scaling & Budget Control
Week 13

Live Campaign Setup for D2C and B2C Brand

  • Advanced Audience Segmentation Framework
  • Cross-Platform Media Planning Strategy
  • Budget Allocation & Performance Optimization
  • Emerging Media & Advertising Trends
  • Live D2C Campaign Execution (Snitch Case Model)
  • Brand Trust & Loyalty Building Strategy
  • High-Converting Video Ads & Catalogue Scaling Framework
  • Integrated Meta + Google Growth Engine
  • Live Brand Campaign Execution (Traya Health Case Model)
  • Winning Ad Strategy & Smart Audience Targeting

Project:

Create and Optimize an Amazon Sponsored Ads Strategy for a New Product Launch

Build and scale a keyword-driven Amazon Sponsored Ads strategy for maximum launch visibility and sales.

Create and Optimize a Meesho Sponsored Ads Campaign for a Selected Product (you choose)Using Keyword Research and Performance Analysis

Design and refine a data-backed Meesho Sponsored Ads campaign using keyword research and performance insights.

Create a Realize Ads Campaign Plan Using Dashboard Structure and Targeting Strategy

Structure a Realize Ads dashboard strategy with precise targeting and performance-focused planning.

Design a Future-Ready Media Strategy Using Emerging Advertising Trends

Craft an integrated media plan leveraging emerging advertising trends and cross-platform opportunities.

Plan and Execute a New Product Launch Campaign for a Fashion Brand Recode Using Meta and Google Ads

Develop a performance-driven launch campaign for Recode using integrated Meta and Google growth engines.

Build a Patient Lead Generation Campaign for a Healthcare Platform Like Practo

Create a compliant, trust-focused lead generation funnel for a healthcare platform like Practo.

Case Study

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How a New Product Increased Sales Using Amazon Sponsored Ads, Keyword Research, and Campaign Optimization

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How Creative Strategy and Landing Page Optimization Improved Conversion Rate in Realize Ads Campaigns

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Cross-Platform Media Planning Strategy to Reach Different Audience Segments and Improve Campaign Performance

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How Mamaearth Increased Online Sales Using Full Funnel Advertising, Video Ads, and Smart Catalogue Campaigns

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How NoBroker Scaled Customer Acquisition Using Smart Targeting and Cross-Platform Advertising Strategy

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Resume Revamp

Optimize your resume to highlight performance-driven skills and tools.

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LinkedIn Optimization

Position yourself for growth and paid marketing roles with a strong profile.

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Portfolio Building

Showcase campaign reports, ad creatives, and optimization results.

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Pitch Perfect

Communicate insights, numbers, and strategies like a real performance marketer.

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Mock Interviews

1:1 interviews focused on real campaign scenarios and problem-solving.

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Job Ready

Be confident to handle budgets, dashboards, and decision-making from day one.

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Resume Revamp

Optimize your resume to highlight performance-driven skills and tools.

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LinkedIn Optimization

Position yourself for growth and paid marketing roles with a strong profile.

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Industry-Recognized Certificate

Earn certification valued by startups, agencies, growth teams.

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Stand Out in Job Market

Strengthen your credibility as trained performance marketer.

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Your Passport to Career Growth

Access opportunities in paid marketing, growth & performance teams.

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Industry-Recognized Certificate

Earn certification valued by startups, agencies, growth teams.

Our learners work at top companies

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    Cohort Heading
    17th Jan, 25

    Total Program Fee:

    โ‚น35,000/-

    โ‚น24,999/-

    • Live instruction from Industry Veterans
    • Official certification in Human Resources
    • Vibrant community just like a College Campus
    • Hand-on curriculum with Real-Life Projects
Mentore

Kushagra Bhatia

Founder

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Mentore

Himanshu Tiwari

Sr. Digital Marketing Mentor

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Mentore

Mukul Shokeen

Digital Marketing Trainer

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Mentore

Pawan Kumar

Sr. Digital Marketing Trainer

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Mentore

Neetiraj Singh

Digital Marketing Trainer

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Secure your spot quickly, seats are filling fast! Donโ€™t miss outโ€”enroll now and take the first step towards transforming your career!

WSCUBE TECH GRADUATES HAVE BEEN HIRED BY
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See what learners are saying

Hear From Our Alumni

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Lokesh pal

Online Marketing Associate at Mitra Infotech - India

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๐Ÿš€ Excited to Share a New Milestone! ๐ŸŽฏ Iโ€™ve successfully completed the Performance Marketing course from WsCube Tech! ๐Ÿ™Œ This journey has been incredibly insightfulโ€”I've gained hands-on experience in campaign strategy, paid ads (Google, Meta & more), conversion optimization, and data-driven decision-making. Big thanks to the amazing team at WsCube Tech for designing such a comprehensive and practical course! Iโ€™m now even more equipped to create high-performing digital campaigns and drive measurable growth. Ready to bring this energy into new projects and collaborations!

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Bulbul kanwar

Search Engine Optimization Executive @infinitive host technology pvt ltd | WordPress | SMM | Meta Ads | Google Ads | Analytics |

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โœจCompleted Assignment 16โœจ Just finished crafting a Meta ad campaign from scratch for a global immigration consultancy โ€” and what an insightful experience itโ€™s been! ๐ŸŒ๐Ÿ’ผ The goal was clear: generate high-quality leads from Indian professionals looking to move to Canada, Australia, and the UK. I focused on Meta Lead Forms to capture interest right within the ad and built a strategy targeting working professionals aged 25โ€“45 from fields like IT, healthcare, and engineering.

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Placement Report 2025-26

Get the complete report to explore all program outcomes.

90%

Median Hike

280+

Students Placed

โ‚น18 LPA

Highest Package

You will learn how ads work on different platforms and the right way to run Google ads, Facebook ads, Instagram ads, Quora ads, Hotstar ads, MX Player ads, and more.
Yes. PPC Ads course is also a part of this comprehensive training.
Yes. Facebook Ads are also a part of the curriculum.
The course duration is 2.5 months.
Yes. We help you in getting jobs at companies offering good packages.
You will get access to the class recordings that you can easily watch in case you take any leave. Moreover, if you have doubts in the recorded sessions, you are allowed to engage with the mentor for a quick resolution.
Yes. We are offering two days of demo classes where you can test the quality of training, ask your doubts, and finally make a decision.
Yes. You will get the certificate after the training is done.
Yes. Hotstar ads course is part of the curriculum.