Become an online ads specialist or expert in 60 days of live and rigorous training. This all-rounder online advertising course combines the Social Media Marketing Course, online Google Ads Course, Quora Marketing Course, and Third-Party Ads Training.
Whether you are searching for the best Google Ads Course, Facebook Ads Course, Instagram Marketing Course, Quora Ads Course, MX Player Ads Course, or any other, WsCube Tech has got you covered.
In this online advertising course, you will become a master at running effective ad campaigns across all types of digital platforms.
Google Ads and social media ads on Facebook and Instagram are the most popular nowadays. Startups, small and medium businesses (SMBs), large enterprises, as well as brands across all industries need skilled ads specialists.
Moreover, there are specialists for specific platforms, but an impactful ads strategy covers multiple platforms like MX Player and Hotstar. By learning these skills with us, you will be on your way to becoming an all-rounder in online advertising.
This online advertising course will help you not only find high-paying full-time jobs, but also land freelancing opportunities from national and international clients.
Whether you are searching for the best Google Ads Course, Facebook Ads Course, Instagram Marketing Course, Quora Ads Course, MX Player Ads Course, or any other, WsCube Tech has got you covered.
In this online advertising course, you will become a master at running effective ad campaigns across all types of digital
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Performance Marketing Course Highlights
Highlighting the Best Course Features.
Industry-vetted curriculum
- With a project-based approach, this program is curated with hours of research and collaboration from hiring managers from top tech & product-based companies under the data analytics domain.
Cohort-Based Learning
Immerse yourself in a collaborative, cohort-based learning environment, prioritizing hands-on problem-solving abilities. Enhance your skills within a community that flourishes through shared growth.
Participate in projects and discussions that tackle real-world challenges, boosting your problem-solving skills with collaborative insights.
Take advantage of a strong support network where peers inspire each other, fostering a spirit of growth and shared achievements.
Guided by the Geeks
Thrive under the mentorship of seasoned industry mentors who impart their vast knowledge and insights. Each session is crafted to help you navigate the complexities, boosting your confidence as you master the craft. Incorporate advanced techniques and strategies from industry gurus keen to share their hidden formulas for excellence.
How Does This Performance Marketing Course Work?
LearnLive ClassesSelf-Paced
Understand paid growth frameworks, ad platforms, funnels, and analytics from industry mentors.
Practice
Run ads, optimize campaigns, analyze data, and work on performance-driven projects.
Ask
Get 1:1 mentor support to resolve doubts around ads, tracking, budgets, and scaling.
Build
Create a portfolio showcasing live campaigns, reports, and optimization strategies.
Performance Marketing Course Syllabus
A detailed overview of the course, including key topics, objectives, and module sequence.
Duration
2 Months
Mode
Online
Live Sessions
45+ hrs
Projects
2+
Placement Support
Milestone 1 - Duration: 3 weeks
Build a solid foundation in AI-powered Meta Ads, smart targeting, and campaign architecture aligned with real business goals. Learn Pixel, CAPI, retargeting, and lead generation automation to create scalable, conversion-driven ad systems.
Week 1
Performance Marketing AI and Meta Ads Introduction
Performance Marketing in the AI Era
Digital Business & Revenue Fundamentals
Customer Psychology & Buyer Intent
AI in Performance Advertising
Introduction to Meta Advertising
Brand Facebook Page Optimization
Facebook Boosting Strategy
Boosting vs Ads Manager
Meta Ads Manager & Ads Library
Business Manager Setup & Structure
Core Campaign Architecture
Week 2
AI-powered mockup and Lead Generation
Aligning Facebook Ad Objectives with Business Goals
Smart Budgeting & Strategic Ad Scheduling
AI Advantage+ Audience Targeting (Location, Demographics, Interests)
Ad Placement Strategy for Maximum Reach
AI-Powered Ad Creative Mockups
Advantage+ Campaign Optimization for Scalable Growth
A/B Testing & Dynamic Creative Strategy
Engagement Objectives & Conversion Locations
Lead Generation Campaign Strategy
AI-Based Instant Form Creation
Automated Lead Capture via Chat Setup
Week 3
Pixel and Retargeting Concept
Facebook Pixel Setup & Manual Installation
Pixel Integration via GTM & CMS Plugins
Partner Integration for Pixel Setup
Conversion API Setup using Stape.io
Button & Event Tracking Implementation
Custom Audience Concept & Types
Using Custom Audiences in Campaigns
Advantages & Limitations of Custom Audiences
Lookalike Audience Creation & Application
Comparison: Lookalike vs Custom Audiences
E-Commerce Catalogue Concept & Types
Catalogue Creation Methods for Online Stores
Collection Ads vs Instant Experience Format
Project:
Target audience for GROWW for app installation
Define and justify a high-converting audience strategy to maximize quality app installs for GROWW.
Build a Images and Video Mockup for the SNITCH Brand.
Create scroll-stopping visual creatives aligned with SNITCHโs brand identity and performance goals.
Set up Meta Pixel using GTM Method on own website and make a 3 any custom Audience
Implement Meta Pixel via GTM and build strategic custom audiences for retargeting and scaling.
Case Study
Cred
How CRED Scaled Smart with Meta Ads using Precision Targeting to build a perfert audience
Boat
Boatโs Reels-led product launch.
Milestone 2 - Duration: 1 weeks
Master Instagram and LinkedIn Ads with a focus on campaign execution, smart optimization, and AI-powered audience targeting. Learn platform-specific strategies, budgeting, automation rules, and performance analysis to run high-impact, conversion-focused campaigns.
Week 4
Instagram and Linkedin Ads
SEO fundamentals & types
Search engines & ranking basics
SERP structure & evolving features
Zero-click searches & AI-driven SERPs
AEO, SGE & modern search behavior
Keywords, intent & SXO mapping
Voice search & entity-based SEO (GEO)
AI-driven keyword research
Keyword analysis, long-tails & mapping
Project:
High-Ticket AI Tool Promotion Strategy
Develop a full-funnel strategy to generate qualified leads and conversions for a premium AI tool.
Case Study
How Razorpay Scaled B2B Growth Using LinkedIn Ads
Milestone 3 - Duration: 2 weeks
Master Google Ads across Search, Display, and YouTube with AI-driven bidding, keyword strategy, and high-converting ad copy. Implement advanced conversion tracking, GA4 integration, Performance Max, and Demand Gen campaigns to scale measurable, data-backed growth.
Week 5
Search Ads and Display Campaign
Introduction to Google Ads & Account Setup
Google Ads Objectives & Campaign Types
Search Campaign Bidding Strategies
Location & Geo Targeting Strategy
Audience Segmentation in Search Campaigns
AI-Powered Search Max Features
Keyword Strategy & Its Importance in Search Ads
Keyword Research Tools & Planning Methods
Keyword Match Types & Targeting Control
AI-Optimized Search Ad Copywriting
Search Ad Extensions & Their Types
Display Campaign Setup & Targeting Features
Week 6
Youtube Ads and Conversion Tracking
Linking YouTube Channel with Google Ads for Video View Campaigns
YouTube Video Ads Networks, Related Videos & Frequency Capping
YouTube Ads Bid Strategies & Ad Schedule Controls
Video Ad Sequencing & Storytelling Campaigns
Conversion Tracking via GTM Integration
Connecting GA4 with Google Ads for Smarter Measurement
Performance Max Setup with AI Search Term Insights
Demand Gen Campaign Setup & Launch
Project:
Setup a Search and Display Campaign of ThomasCook
Plan and launch intent-driven Search and awareness-focused Display campaigns for Thomas Cook.
Link YT channel with Google Ads account and set up an ad sequence in a way of storytelling.
Integrate YouTube with Google Ads and design a sequenced video funnel that nurtures viewers toward conversion.
Case Study
Howt Dominated the Eyewear Market with Google Ads & Smart Keyword Research
How Mamaearth used YouTube Ads to Scale its D2C Skincare Empire
Milestone 4 - Duration: 2 weeks
Master advanced marketplace advertising across Amazon, Meesho, and native ad platforms with structured campaign setup and optimization strategies. Execute live D2C and B2C campaigns using cross-platform media planning, smart audience segmentation, and scalable growth frameworks.
Week 7
Marketplace Ads and Native Ads
Advanced Amazon Advertising Ecosystem
Sponsored Ads Strategy (Amazon & Meesho)
Marketplace Keyword Research Framework
Campaign Structure & Targeting Setup
Creative & Listing Optimization Strategy
Performance Tracking & Marketplace Reports
Realize Ads Platform Overview & Placements
Campaign Setup & Dashboard Management
Landing Page & Conversion Strategy
Optimization, Scaling & Budget Control
Week 13
Live Campaign Setup for D2C and B2C Brand
Advanced Audience Segmentation Framework
Cross-Platform Media Planning Strategy
Budget Allocation & Performance Optimization
Emerging Media & Advertising Trends
Live D2C Campaign Execution (Snitch Case Model)
Brand Trust & Loyalty Building Strategy
High-Converting Video Ads & Catalogue Scaling Framework
Integrated Meta + Google Growth Engine
Live Brand Campaign Execution (Traya Health Case Model)
Winning Ad Strategy & Smart Audience Targeting
Project:
Create and Optimize an Amazon Sponsored Ads Strategy for a New Product Launch
Build and scale a keyword-driven Amazon Sponsored Ads strategy for maximum launch visibility and sales.
Create and Optimize a Meesho Sponsored Ads Campaign for a Selected Product (you choose)Using Keyword Research and Performance Analysis
Design and refine a data-backed Meesho Sponsored Ads campaign using keyword research and performance insights.
Create a Realize Ads Campaign Plan Using Dashboard Structure and Targeting Strategy
Structure a Realize Ads dashboard strategy with precise targeting and performance-focused planning.
Design a Future-Ready Media Strategy Using Emerging Advertising Trends
Craft an integrated media plan leveraging emerging advertising trends and cross-platform opportunities.
Plan and Execute a New Product Launch Campaign for a Fashion Brand Recode Using Meta and Google Ads
Develop a performance-driven launch campaign for Recode using integrated Meta and Google growth engines.
Build a Patient Lead Generation Campaign for a Healthcare Platform Like Practo
Create a compliant, trust-focused lead generation funnel for a healthcare platform like Practo.
Case Study
How a New Product Increased Sales Using Amazon Sponsored Ads, Keyword Research, and Campaign Optimization
How Creative Strategy and Landing Page Optimization Improved Conversion Rate in Realize Ads Campaigns
Cross-Platform Media Planning Strategy to Reach Different Audience Segments and Improve Campaign Performance
How Mamaearth Increased Online Sales Using Full Funnel Advertising, Video Ads, and Smart Catalogue Campaigns
How NoBroker Scaled Customer Acquisition Using Smart Targeting and Cross-Platform Advertising Strategy
Last Mile Prep
Comprehensive Career Support to Help You Shine.
Resume Revamp
Optimize your resume to highlight performance-driven skills and tools.
LinkedIn Optimization
Position yourself for growth and paid marketing roles with a strong profile.
Portfolio Building
Showcase campaign reports, ad creatives, and optimization results.
Pitch Perfect
Communicate insights, numbers, and strategies like a real performance marketer.
Mock Interviews
1:1 interviews focused on real campaign scenarios and problem-solving.
Job Ready
Be confident to handle budgets, dashboards, and decision-making from day one.
Mock Interviews
1:1 interviews focused on real campaign scenarios and problem-solving.
Job Ready
Be confident to handle budgets, dashboards, and decision-making from day one.
Resume Revamp
Optimize your resume to highlight performance-driven skills and tools.
LinkedIn Optimization
Position yourself for growth and paid marketing roles with a strong profile.
Portfolio Building
Showcase campaign reports, ad creatives, and optimization results.
Pitch Perfect
Communicate insights, numbers, and strategies like a real performance marketer.
Mock Interviews
1:1 interviews focused on real campaign scenarios and problem-solving.
Job Ready
Be confident to handle budgets, dashboards, and decision-making from day one.
Resume Revamp
Optimize your resume to highlight performance-driven skills and tools.
LinkedIn Optimization
Position yourself for growth and paid marketing roles with a strong profile.
Portfolio Building
Showcase campaign reports, ad creatives, and optimization results.
Pitch Perfect
Communicate insights, numbers, and strategies like a real performance marketer.
Mock Interviews
1:1 interviews focused on real campaign scenarios and problem-solving.
Job Ready
Be confident to handle budgets, dashboards, and decision-making from day one.
Performance Marketing Course With Certificate
Industry-Recognized Certificate
Earn certification valued by startups, agencies, growth teams.
Stand Out in Job Market
Strengthen your credibility as trained performance marketer.
Your Passport to Career Growth
Access opportunities in paid marketing, growth & performance teams.
Your Passport to Career Growth
Access opportunities in paid marketing, growth & performance teams.
Industry-Recognized Certificate
Earn certification valued by startups, agencies, growth teams.
Stand Out in Job Market
Strengthen your credibility as trained performance marketer.
Your Passport to Career Growth
Access opportunities in paid marketing, growth & performance teams.
Industry-Recognized Certificate
Earn certification valued by startups, agencies, growth teams.
Stand Out in Job Market
Strengthen your credibility as trained performance marketer.
Your Passport to Career Growth
Access opportunities in paid marketing, growth & performance teams.
Our learners work at top companies
Fee structure of this program
Cohort Heading
17th Jan, 25
Total Program Fee:
โน35,000/-
โน24,999/-
Live instruction from Industry Veterans
Official certification in Human Resources
Vibrant community just like a College Campus
Hand-on curriculum with Real-Life Projects
Meet Your Mentors
Learn directly from the experts & industry stalwarts.
Pawan Kumar
Sr. Digital Marketing Trainer
Neetiraj Singh
Digital Marketing Trainer
Deepanshi Yadav
Digital Marketing Trainer
Aman Sharma
Digital Marketing Trainer
Prajjwal Bhatnagar
Digital Marketing Trainer
Kushagra Bhatia
Founder
Himanshu Tiwari
Sr. Digital Marketing Mentor
Mukul Shokeen
Digital Marketing Trainer
Pawan Kumar
Sr. Digital Marketing Trainer
Neetiraj Singh
Digital Marketing Trainer
Deepanshi Yadav
Digital Marketing Trainer
Aman Sharma
Digital Marketing Trainer
Prajjwal Bhatnagar
Digital Marketing Trainer
Kushagra Bhatia
Founder
Himanshu Tiwari
Sr. Digital Marketing Mentor
Mukul Shokeen
Digital Marketing Trainer
Pawan Kumar
Sr. Digital Marketing Trainer
Neetiraj Singh
Digital Marketing Trainer
Deepanshi Yadav
Digital Marketing Trainer
Aman Sharma
Digital Marketing Trainer
Prajjwal Bhatnagar
Digital Marketing Trainer
Still Confused? Want to know more?
Secure your spot quickly, seats are filling fast!
Donโt miss outโenroll now and take the first step towards transforming your career!
WSCUBE TECH GRADUATES HAVE BEEN HIRED BY
See what learners are saying
Hear From Our Alumni
Lokesh pal
Online Marketing Associate at Mitra Infotech - India
๐ Excited to Share a New Milestone! ๐ฏ
Iโve successfully completed the Performance Marketing course from WsCube Tech! ๐
This journey has been incredibly insightfulโI've gained hands-on experience in campaign strategy, paid ads (Google, Meta & more), conversion optimization, and data-driven decision-making.
Big thanks to the amazing team at WsCube Tech for designing such a comprehensive and practical course!
Iโm now even more equipped to create high-performing digital campaigns and drive measurable growth. Ready to bring this energy into new projects and collaborations!
โจCompleted Assignment 16โจ
Just finished crafting a Meta ad campaign from scratch for a global immigration consultancy โ and what an insightful experience itโs been! ๐๐ผ
The goal was clear: generate high-quality leads from Indian professionals looking to move to Canada, Australia, and the UK. I focused on Meta Lead Forms to capture interest right within the ad and built a strategy targeting working professionals aged 25โ45 from fields like IT, healthcare, and engineering.
Get the complete report to explore all program outcomes.
90%
Median Hike
280+
Students Placed
โน18 LPA
Highest Package
FAQs About Online Performance Marketing Course
Hereโs everything you may ask.
You will learn how ads work on different platforms and the right way to run Google ads, Facebook ads, Instagram ads, Quora ads, Hotstar ads, MX Player ads, and more.
Yes. PPC Ads course is also a part of this comprehensive training.
Yes. Facebook Ads are also a part of the curriculum.
The course duration is 2.5 months.
Yes. We help you in getting jobs at companies offering good packages.
You will get access to the class recordings that you can easily watch in case you take any leave. Moreover, if you have doubts in the recorded sessions, you are allowed to engage with the mentor for a quick resolution.
Yes. We are offering two days of demo classes where you can test the quality of training, ask your doubts, and finally make a decision.
Yes. You will get the certificate after the training is done.
Yes. Hotstar ads course is part of the curriculum.